LinkedIn is often the forgotten social media. Though thought of as only a job search tool, LinkedIn offers capabilities for users across job industries and seniority. Learn how to improve your profile, make meaningful connections and utilize LinkedIn as a part of your company's overall marketing strategy.
About the speaker:
Leanne Schaeffer serves as media relations and communications manager at Boileau Communications Management. She has a unique combination of B2B and consumer marketing experience earned through agency and corporate marketing. Leanne specializes in media relations, brand messaging, content marketing and social media. Prior to working at Boileau, she served as marketing manager for RedWater Restaurant Group and Watermark Properties in Grand Rapids. A Grand Valley alumna, Leanne studied public relations and advertising.
BONUS!!!! A complimentary professional head shot photo will be taken at the end of the session by Katie Silveira, owner of Iris Joy Photography.